Lider Pet Food is the largest dry food producer in Turkey and has an annual capacity of 220,000 tons in its two factories. Due to the increase in pet ownership rates, the pet food sector has shown a great growth during the pandemic period. Lider Pet Food was able to easily meet the increased demand thanks to its flexible production capacity, accurate raw material supply planning and 5-line production facility.

Lider Pet Food offers more than 600 pet food, treats and cat litter products under 13 brands. In particular, the Reflex brand has the largest product diversity with dry food, wet food, treats and cat litter, and this diversity offers a wide and attractive product portfolio that can be found in very few brands. Lider Pet Food is Turkey's number one exporter, exporting to more than 70 countries and continues to grow in the global market.